The Fathom Swimwear story
Fathom Swimwear is an Australian swimwear label created in 2008 by designer Carly-Michelle.
The exclusiveness of her designs and the quality of each garment has made Fathom a favourite with its customers over the past four years. It is a glamorous brand that has limited edition unique bikinis which is visible in every collection.
As a former swimwear model Carly-Michelle started working as an in-house model for another swimwear designer. While working as a model she was always quick to offer helpful design suggestions as she knew what she wanted to wear and was soon asked if she was interested in working as a designer for the label. This is where she found her true passion and talent for swimwear design. "I would always say things like, maybe you could add a diamanté or trim here or there!" When the designer retired Carly-Michelle decided that she wanted to start her own label and that is when Fathom was created.
"I have always wanted to create something unique and special, something very different from other swimwear brands with patterns that are flattering to a woman's shape and that are eye-catching too. I am always searching for new exclusive fabrics and experimenting with cute new cuts and styles."
In 2011 Carly-Michelle opened the doors to the Fathom Swimwear boutique in Fremantle Western Australia where customers can choose from ready-made pieces or help design their own garments by mixing and matching fabrics and jewels for any occasion.
"Opening the Fathom store has been a dream come true for me, It is inspiring to meet new customers every day and to work together on making something truly special for them. It is great to also have the online store where customers can purchase one of my designs or email me with their own design ideas too."
Fathom Swimwear celebrates women, their beauty, strength and personality every day! Carly-Michelle lives by her favourite saying "Go confidently in the direction of your dreams, live the life you have imagined."